Social Media for Branding and making more loyal customers

In today’s cut throat competition and techno savvy era, we need to stand out different in the crowd to get amongst the limelight. Every other day we see new brands coming up and getting into competitions, and in such a high leveraging competitive world, we need to walk ahead from all with lots of tools in hand to save ourselves in protection of our brand and its products.

                         

Even if we are in 21st century, we still see loyalty amongst consumers for particular brands, in fact loyalty towards brands can add more essence to the products marketing and sales. So while we are walking with our kids who are busy updating status on social media sites, we also need to cope up with this era of social media marketing that is now booming not only limiting to gossip about each other but also a platform to create and develop one’s brand.

Why social media branding?

It's the latest and fast growing network to pass on the message related to your brand.

Almost whole world is now connected through social media and highly active which gives mass coverage to the branding and marketing strategies.

Various mediums are available for promoting your product and since cell phones have now become lifelines and social medias have become blood running through veins, therefore it becomes necessary to use social media as a tool for branding.

It keeps on reminding the consumers about the products that they prefer using and that's how consumers become more loyal towards a brand.

Brand loyalty gives more stable consumers:

While we peep into previous era of market, there were limited products in relative category which ultimately the consumers were loyal to. But now in this century of market, to sustain in the game, companies need to upgrade their ambassadors, strategies, offers, products and its features and what not and then to stay in media with positive image. Everyone wants to gain and earn, but it needs efforts and patience to win over the situation where in so many are already waiting. So here are few simple ways to leverage your brand through social media-

●     Plan to sustain and create value:

While you jump into social media branding, make sure you are planning to create value and have high future plans of sustaining with your products, you intend to value and not to just make money.

●     Be responsive and result oriented:

When branding, we just tend to give only information but lack to accept suggestions or complaints from consumers which leads to less loyalty ratio, therefore keep time for responding to the queries and suggestions of consumers and make sure to stay on the commitments you make to them while conversing.

●     Maintain the quality:

Not just for the sake of branding, but make sure whatever you put up on the social media sites about your product, you also maintain the same in real when you provide the service to them. Maintaining consistent quality increases the loyalty ration of consumers and converts the non loyal consumers into loyal ones.

●     Top notch services:

Only branding would not help, the product should be up to mark that satisfies one's need and want, meets the demand of consumers on time and also provide the best service to prove the branding to be correct. All the loyal consumers are loyal due to services and quality of product. Branding is just a way to stay in their mind and eyes for longer time and keep coming when they think of relative product.

●     Stay connected and engaged with people:

When we talk about social media, it is all about creating and managing connections, and being engaged with people through different communities can help a brand leverage its position amongst top players. Branding needs communication and social media gives connections, using engagement activities like programs or discount offers can keep the consumers engaged with the brand as well as create a brand image as well.

●     Update with Offers:

It's a greedy world where you give from one hand and take from another. The consumers are definitely paying us the amount of product cost, but now they demand something extra to stay sticked to your brand, you can provide and avail discount offers, coupons, free samples or gifts, etc to keep them engaged to your product.

●     Grow the testimonials:

People need proof, proof of what you do, how you do and whether you are beneficial and safe for them. And testimonials are ways to maintain the level of answering every doubt a consumer has related to a brand or product. Social media on the other hand is an excellent option to upload the positive testimonials of your happy clients and show them the real feedback of people to convert the loyal customer’s ration more positive and increasing. Testimonials not only add to the increasing number of loyal customers, but also adds more essence to the already loyal customers.

Ultimately, you are not marketing the product or its features, you are selling your brand, and social media is an excellent platform to form and create and maintain the brand as per your requirement. Proper use and strategy wise planning can help you leverage your brand through social media in a very unique way and can also lead to magic happening by tremendous brand building and loyal consumers.